If you’re new to the game and wondering what to do next, below are 5 social media tips to send you and your small business off in the right direction to achieve social media success:
1) Develop a Strategy
I’ve seen many companies make the mistake of approaching social media without a strategy. First, decide which social networks make most sense for your company. You may not have a product that will translate to Pinterest or Instagram. It’s better to have a limited, strategic presence on social media than to be everywhere without purpose.
Once you have selected the social networks that best suit your company, you can then align your strategy to meet your desired goals. For example, do you have the goal of growing your Facebook community? If so, you should be brainstorming content, promotions, and posts that will attract your target customer.
Assigning an intern to manage the social media channels a few hours per week is simply not enough anymore. Your online community expects to receive responses to inquiries in a timely manner (typical accepted response time is within 24 hours). If you aren’t willing to invest the time and money it takes to respond to your online followers, then you probably shouldn’t be on social media.
Customers want to know someone is listening. The simple task of responding speaks volumes to your customer service. If you don’t have the answer and need some time to find it, let that person know that you have seen their question and you are working to get the answer for them.
3) It’s All About the Content
Don’t just broadcast anything to make it look like you’re active on social media. There are too many companies out there bombarding their followers with the social media equivalent of spam. If you want to build a following, create content that makes you a leader in your industry.
If you don’t have enough time to regularly produce original quality content, share the good content that’s already out there or approach the experts to create content for you. Your online community will thank you for helping them find the good stuff.